The Toothpaste Test: We Tried Them All So You Don’t Have To

By | September 3, 2026
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The Toothpaste Test: We Tried Them All So You Don’t Have To

With so many toothpaste options available on the market, it can be overwhelming to choose the right one for your teeth. From whitening and tartar control to sensitivity and natural ingredients, the choices seem endless. That’s why we decided to take on the task of trying them all, so you don’t have to. In this article, we’ll share our findings from our comprehensive toothpaste test, highlighting the best and worst of the bunch.

The Testing Process

Our team of testers, consisting of dental professionals and everyday consumers, tried over 20 different toothpastes from various brands, including Colgate, Crest, Sensodyne, Tom’s of Maine, and more. We evaluated each toothpaste based on several criteria, including:

  1. Cleaning power: How well did the toothpaste remove plaque and surface stains?

  2. Freshness and flavor: How pleasant was the taste and scent of the toothpaste?

  3. Sensitivity relief: Did the toothpaste provide adequate relief for sensitive teeth?

  4. Whitening: Did the toothpaste live up to its whitening claims?

  5. Ingredients: Were the ingredients natural, gentle, and free from harsh chemicals?

The Winners

After weeks of testing, we narrowed down our top picks to the following toothpastes:

  1. Crest Pro-Health: This toothpaste excelled in cleaning power, removing tough stains and plaque with ease. Its fresh, minty flavor was also a hit with our testers.

  2. Sensodyne Rapid Relief: For those with sensitive teeth, this toothpaste provided quick and effective relief from pain and discomfort.

  3. Tom’s of Maine Whitening: This natural toothpaste surprised us with its ability to gently whiten teeth without using harsh chemicals.

  4. Colgate Optic White: This toothpaste delivered on its whitening promises, leaving teeth looking noticeably brighter and cleaner.

The Losers

Unfortunately, not all toothpastes made the cut. The following products fell short in one or more areas:

  1. Arm & Hammer Plus OxiClean: Despite its claims, this toothpaste failed to deliver on its whitening promises and left a unpleasant aftertaste.

  2. Aim Toothpaste: This toothpaste lacked in cleaning power, leaving behind noticeable plaque and stains.

  3. Jason Natural Toothpaste: While this toothpaste boasted natural ingredients, its flavor was unappealing and its cleaning power was subpar.

The Verdict

After trying over 20 toothpastes, we can confidently say that the right toothpaste for you depends on your individual needs and preferences. If you’re looking for a reliable, all-around toothpaste, Crest Pro-Health is a great choice. For sensitive teeth, Sensodyne Rapid Relief is a must-try. And for a natural, whitening option, Tom’s of Maine is a great alternative.

Tips for Choosing the Right Toothpaste

  1. Consider your needs: Do you have sensitive teeth, or are you looking for a whitening toothpaste?

  2. Read the label: Check the ingredients and look for certifications like the American Dental Association (ADA) Seal of Acceptance.

  3. Try before you buy: If possible, try a sample or travel-sized version of a toothpaste before committing to a full-sized tube.

  4. Consult your dentist: Your dentist can recommend a toothpaste based on your specific oral health needs.

In conclusion, our toothpaste test revealed that there’s no one-size-fits-all solution when it comes to oral care. By considering your individual needs and trying out different options, you can find the perfect toothpaste to keep your teeth clean, healthy, and happy.